Laguna Golf Phuket and Laguna Golf Bintan Boost Global Reach with Renewed Partnership with GMS Agency
Expanding Horizons: Enhancing Golf Experiences Worldwide Through Strategic Collaboration
Phuket, Thailand – 20 January 2026 — GMS Agency is pleased to announce the continuation of its partnership with Laguna Golf Phuket, Asia’s premier integrated resort destination. Under this renewed collaboration, GMS will provide public relations and marketing support for both Laguna Golf Phuket in Thailand and Laguna Golf Bintan in Indonesia. The aim is to enhance visibility in key source markets, support the long-term growth and creating exciting opportunities.
Laguna Golf Phuket is celebrated for its award-winning par-71 course, set against stunning lagoons and breathtaking mountain vistas. The course features a PGA Golf Academy, the only one of its kind in Southeast Asia. Situated within the Laguna Phuket complex, this integrated resort destination offers a wide array of activities and amenities, including six hotels and resorts. This Asia’s premier integrated resort destination has once again been recognised in Golf World Top 100 World Resorts 2025, reinforcing its position as one of the world’s top golf destinations.
Laguna Golf Bintan provides golfers with a unique coastal island experience, featuring holes along the oceanfront and encircled by lush tropical parkland. The course is enhanced by a traditional Indonesian-style clubhouse that overlooks both the golf greens and the South China Sea. Laguna Golf Bintan is complemented with an excellent selection of hotels and resorts, including the opulent five-star Banyan Tree Bintan.
Sam Elder, Co-CEO of GMS Agency, commented: “Laguna Golf Phuket has been a valued partner, and we excited to continue our collaboration to elevate this award-winning golf course. As we extend our support to Laguna Golf Bintan, we see enormous growth opportunities and immense potential for further international expansion.’
Paul Wilson, Managing Director of Laguna Golf Phuket, expressed, “We are pleased to partner with GMS Agency again, and the renewal of our collaboration, along with its extension to Laguna Golf Bintan, demonstrates our confidence in this alliance and our shared commitment to enhance the standing of both golf courses further, while gaining greater international visibility through compelling storytelling, positioning us as one of Asia’s premier golf destinations.”
To learn more about Laguna Phuket and its offerings, visit www.lagunaphuket.com. Hi-res images are available to download here.
Media Contact: Leonardo Izzi, Head of Destinations at GMS Agency, leo@gmsagency.com
About Golf Marketing Services:
GMS is a global marketing and consultancy agency dedicated to the golf industry, with offices in London, Lisbon, Singapore, Dubai and soon North America. With a focus on innovative strategies and unparalleled expertise for the golf’s most revered brands, GMS partners with world-class destinations, brands, governing bodies and events to elevate their presence and impact in the market.
About Laguna Phuket:
Laguna Phuket is Asia’s premier integrated destination. Set against the stunning backdrop of the Andaman Sea, on a 3km stretch of pristine beach, Laguna Phuket is home to six world-class hotels, premium facilities and a branded residences and property division. Spanning over 1,000 acres of lush parkland and beachfront and located just a 25-minute drive from Phuket International Airport, Laguna Phuket offers an award-winning 18-hole golf course, luxury spas, exceptional dining options, and countless activities to create unforgettable experiences.
With more than 1,400 rooms, the destination offers accommodations that suit all, from families with young children to intimate, luxurious stays. Hotel guests staying within Laguna Phuket are welcome to visit and enjoy facilities at all the resorts and use the destination’s complimentary shuttle bus and boat services. On top of the 6 Hotels, Laguna Phuket has a branded property division that offers sales and rentals of a variety of residences, apartments and villas for guests who wishes to live or invest in a holiday home within our integrated destination