Asian Tourism to Move Beyond Sustainability and Embrace “Purposeful” Travel in Post-Pandemic Era

PHUKET, THAILAND – Resort locations in Southeast Asia will transfer past sustainability and embrace a extra significant and accountable approach of working within the post-pandemic period, a serious occasion on the way forward for journey, tourism and hospitality within the area has realized.


PHIST returned on Thursday 28th October 2021 for a fourth consecutive year of shaking up the established order and advancing the environmental agenda in Asia, with a fast-paced full-day digital occasion. Over 1,000 on-line delegates have been handled to a collection of insightful and provoking interactive periods, together with keynote addresses from trade leaders and sustainability specialists. On the high of the invoice was Ho Kwon Ping, Founder and Government Chairman of Banyan Tree Holdings and Laguna Resorts & Lodges, who spoke about the necessity to “embrace” the atmosphere, quite than merely protect it.


“It’s not nearly defending endangered species or stopping deforestation; it’s about displaying folks how stunning the atmosphere is round them. As a result of when you embrace the atmosphere, you then shield the atmosphere, you beautify the atmosphere, you respect and perceive the atmosphere,” KP Ho informed PHIST.


Discussing the way forward for journey and hospitality within the post-pandemic period, KP Ho stated that alongside the plain modifications, resembling strict cleanliness protocols and contactless options, the trade would begin to transfer in direction of a extra significant existence with a stronger human factor.



“I’m truly very optimistic about tourism post-COVID, as a result of I believe it’s going to morph. Throughout the international pandemic when folks couldn’t journey, we started to grasp that we’re truly very social animals. We’d like the human contact, we want pals to go to, we have to exit with our cherished one. So I believe that in future we’re going to see much more significant, purposeful and experiential journey, and that to me may be very encouraging,” he added.


This view was supported, and even anticipated, by Aliza Napartivaumnuay, Co-Founder & CEO of Socialgiver – a pioneering life-style platform that permits clients to help good causes once they journey. A group of inns, eating places, spas and actions are related to native grassroots tasks in Thailand, with a part of the acquisition value being channelled to those good causes. For instance, by reserving one night time in a pool villa in Phuket, a visitor can fund a toddler’s training for 3 years.


In keeping with Aliza, this isn’t nearly sustainability, however about “making a internet optimistic impression”. She believes that this idea can seize the imaginations of all travellers – not solely these with a social conscience. “It’s not nearly chatting with individuals who already care about social and environmental points, however changing folks after which slowly partaking them in additional social tasks,” she defined.


Luckily, most individuals now perceive essential vital of sustainability. The query is now not about whether or not we have to act, however act in the best approach. Most of the options might be discovered by the youthful era who’re naturally extra eco-conscious and socially conscious. With this in thoughts, PHIST listened to the views of scholars from the Asian Institute of Hospitality Administration (AIHM) / Les Roches. With points starting from renewable power to gender equality, these vivid younger minds supplied insights into the principle issues going through younger folks at this time.


Nattawadee Rodsatra, a primary yr pupil at AIHM, spoke passionately concerning the significance of growing a sustainable mindset all through the group. “Being sustainable shouldn’t be only a trend pattern, however the norm that society practices. We have to replenish the planet’s assets, quite than slowly destroying them,” she urged.


Concluding the occasion, Invoice Barnett, Managing Director of C9Hotelworks and Co-Founding father of PHIST informed attendees to think about the worldwide pandemic as a reset button – the prospect to take a step again, consider how we’re dwelling and dealing, remove dangerous practices and embrace a brand new, accountable period.


“Asia’s resort islands have a as soon as in a lifetime alternative to get sustainable journey proper the second time round. We’ve got to take a long-term view of sustainable tourism,” he said.


Organised by the Phuket Lodges Affiliation, Greenview and C9 Hotelworks, in collaboration with a number of like-minded strategic and supporting companions*, PHIST 2021 was the newest version of Asia’s main sustainable journey and hospitality occasion. Different audio system included Matawee Mujchapan, Operations Supervisor of Centara Lodges & Resorts, Marcia Yu, Senior Funding Supervisor at Worldwide Finance Company (IFC), and Luca Dotti, Founder & Managing Director of HOMA, Conor Brannum, Sustainability Officer at HOMA, Jesper Palmqvist, Space Director Asia Pacific of STR, and Nikhom Jensiriratanakorn, Director of Horwath HTL. CLICK HERE to observe the complete video from PHIST.


The fifth version PHIST is about to return in autumn 2022, with a face-to-face occasion hosted in Phuket. Full particulars might be introduced at a later date.

Scroll to Top