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Laguna Phuket Triathlon 2009 Sponsorship Release

Media Release

Known as ‘The Race of Legends’, the Laguna Phuket Triathlon 2009 is the perfect opportunity for companies to showcase their brand at a worldleading sports fixture


A number of commercial sponsorship and partnership packages are Now Available! +66 2622 0605 – 7. Tailored to suit differing needs the packages will enable companies to integrate their own marketing initiatives into this high profile event.

With more world champions having taken part in the Laguna Phuket Triathlon than any other race in the sport, it is one of the most keenly contested on the calendar. In 16 years over 50 winners from Ironman; the Olympic Games; the Commonwealth Games; 70.3; Duathlon; and Xterra have been represented.

Some of the supreme entrants have included: Mark Allen, Greg Welch, Simon Lessing, Mike Pigg, Norman Stadler, Peter Reid, Faris Al-Sultan, Craig Alexander, Greg Bennett, Lori Bowden, Paula Newby-Fraser, Karen Smyers, Michellie Jones and Chrissie Wellington.

A fiercely competitive field of over 800 athletes and approximately 50 relay teams will take to the starting line on Sunday 6th December 2009 at the Laguna Beach Resort. Ahead of them will be a 1.8km swim, a 55km bike ride through the narrow and winding roads of the hilly region to the north of Laguna Phuket, and a flat 12k run through the beautiful Laguna Phuket resort complex and pristine golf course.

Race winners will receive their trophies at the Awards Banquet and Presentation on the evening of the race – one of many events for sponsors and participants to enjoy. The Laguna Phuket Triathlon race weekend will get underway with the Meet the Pros Cocktail Party on Friday 4th December – a function where the invited professional athletes will give a short presentation on their performances during the past year. They will also hold a Q&A session providing the other participants with valuable last minute tips.

There will also be the traditional Pasta Party on the Saturday night where competitors can load up on carbs and swap stories from yesteryear. Rights are available for one Title Sponsor with naming rights to the event, up to six non-competing Co- Sponsors, up-to ten Official Suppliers and a further ten Media Partners. Local Island Partners are also sought to take advantage of packages for Phuket businesses.

Paul Poole (South East Asia) Co., Ltd is an independent marketing consultancy based in Bangkok, Thailand,
specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands – acting as a catalyst by bringing them together and maximising the relationship.

The Consultancy has packaged, sold and managed sponsorship & partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships & partnerships for them to maximise. A package of comprehensive Commercial Sponsorship and Partnership Programmes has been created by the consultancy especially for the Laguna Phuket Triathlon 2009. The packages on offer suit differing needs and enable international and domestic companies in the region to integrate with this popular event.

For a Commercial Sponsorship and Partnership Marketing Opportunities executive summary please contact Aruwan Mothaisong +66 8 9131 6895 or